JeongMee Yoon’s fascination with accumulations of objects led her to create the series The Pink & Blue Project. This series evolved from the simple act of making a portrait of her 8-year-old daughter, Seo Woo, who loved all things pink.

Upon arriving in New York in 2002, Yoon discovered that her daughter’s obsession was not unusual. Expanding her investigations into the phenomenon of pink, Yoon reached across cultures and ethnicities, posting notices in her apartment building in Queens and at her child’s school, and even stopping people on the street, in the subway, or at shopping centers in search of volunteer subjects. The Blue Project followed (see 2007.1771), and the artist noted that even though her 14-year-old son did not particularly favor the color blue over other colors, his clothes tended to be some shade of blue.

Whether this amassing of pink and blue objects has been dictated by popular culture, influenced by pervasive commercial marketing, or determined by product manufacturers, Yoon’s photographs leave little doubt about the global reach of the marketplace.


Cataloguing data may change with further research.

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Artist
JeongMee Yoon, Korean, born 1969
Title
Seo Woo and her Pink Things
from the series The Pink and Blue Project (2005-08)
Date
2006
Medium
Chromogenic print
Dimensions
Image: 19 7/8 × 19 7/8 × 1 1/8 in. (50.5 × 50.5 × 2.9 cm)
Credit Line

Museum purchase funded by Photo Forum 2007

Current Location
The Caroline Wiess Law Building
104M CARROLL STERLING AND HARRIS MASTERSON III GALLERY
Accession Number
2007.1770
Classification
Photographs
Provenance

[Jenkins Johnson Gallery, San Francisco]; purchased by MFAH, 2007.