As one of the most important fashion and advertising photographers of the 1920s and 1930s, Paul Outerbridge often reduced objects to their essential forms. The resulting images are refined, abstract compositions akin to early Modernist experiments. Of the numerous influential ad photographs taken by Outerbridge, Advertisement for George P. Ide Company remains his most famous.

With his fierce attention to tone, lighting, and composition, Outerbridge managed to elevate this advertisement for Ide shirt collars from a simple sales solicitation to a stylized still life. The crisp contrast of the curved form of the collar against the checkered tile presents the product with an elegance that speaks to both high fashion and art. The MFAH owns the only known 8" x 10" version of this image printed in gelatin silver, as well as this 4" x 5" version printed in platinum, as typically preferred by the artist.


Cataloguing data may change with further research.

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Artist
Paul Outerbridge, American, 1896–1958
Title
Advertisement for George P. Ide & Company
Date
1922
Medium
Platinum print
Dimensions
Image: 4 7/8 × 3 7/8 in. (12.4 × 9.8 cm) Sheet: 5 × 4 in. (12.7 × 10.2 cm) Mount: 5 × 4 in. (12.7 × 10.2 cm)
Credit Line

The Target Collection of American Photography, museum purchase funded by Target Stores

Current Location
Not on view
Accession Number
76.296
Classification
Photographs
Provenance

[G. Ray Hawkins Gallery, Beverly Hills, California]; purchased by MFAH, 1976.