Jenny Holzer began her career in the 1970s by writing more than 250 “truisms” that invert common clichés into much more subversive texts. Using LED technology mimicking news scrolls, she then broadcast these texts in such public spaces as Times Square in New York, as well as in museums and galleries. Recent programming innovations have allowed Holzer to introduce new colors and pattern effects that both underscore and contradict these texts. At times beautiful, at times haunting, at times shocking, isms Text: Selections from Truisms, 1977–79 is a reminder of our aspirations, desires, and common humanity.


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Artist
Jenny Holzer, American, born 1950
Title
isms Text: Selections from Truisms, 1977-79
Date
2015
Medium
Horizontal LED: RGB diodes, stainless steel housing, edition 5/6
Dimensions
4 7/8 × 90 13/16 × 2 1/16 in. (12.4 × 230.7 × 5.2 cm)
Credit Line

Museum purchase funded by the Caroline Wiess Law Accessions Endowment Fund and "One Great Night in November, 2016"

Current Location
Not on view
Accession Number
2016.304
Classification
Sculpture
Provenance

The artist; [Sprüth Magers, London]; purchased by MFAH, 2016.