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Law Building, Lower Level
1001 Bissonnet
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Directed by Various

2012

UK

75 minutes

Showtimes

HOUSTON PREMIERES

2012 British Arrows

British Arrows is the new name for the British Television Advertising Awards, which have been a popular offering at the MFAH for many years. Newcomers will be equally entertained!

From elevated pitches for household products to compelling public-service announcements, these TV ads showcase the innovative approaches UK creative teams take to sales, promotion, and marketing. The 2012 winners bring viewers an apocalyptic vision of the future where cats develop opposable thumbs; a boy band singing the praises of yogurt; tips for hands-only CPR from British actor and sports celeb Vinnie Jones; and old favorites like Pot Noodles.

Community Partners: British Arrows and Walker Art Center.

The MFAH film department is supported by Tenaris; The Academy of Motion Picture Arts and Sciences; The consulate General of the Republic of Korea; Nina and Michael Zilkha; the National Film Preservation Foundation; Franci and Jim Crane; James V. Derrick; Ms. Melanie Gray and Mr. Mark Wawro; and
Lynn S. Wyatt